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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
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Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
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Interest rate dynamics, interest rate expectations and the operational framework of central banks
Schmidt, Sandra - 2010
Persistent link: https://www.econbiz.de/10008655878
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Analyse der Wirkung des technischen Wandels auf die Politik am Beispiel der Gen- und Biotechnologie
Saalbach, Klaus-Peter - 2008
Persistent link: https://www.econbiz.de/10003763674
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Mama grizzlies : republican female candidates and the political marketing dilemma
Busby, Robert - In: Political marketing in the United States, (pp. 202-219). 2014
Persistent link: https://www.econbiz.de/10010417789
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Personal political branding at state level
Cosgrove, Kenneth M. - In: Political marketing in the United States, (pp. 148-164). 2014
Persistent link: https://www.econbiz.de/10010417792
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An investigation of the trading patterns and heuristics of stockholders
Frieder, Laura L. - 2004
Persistent link: https://www.econbiz.de/10003777979