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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.; Aalberts, Robert J. - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652