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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Radically open strategizing : how the premium cola collective takes open strategy to the extreme
Luedicke, Marius K.; Husemann, Katharina C.; Furnari, Santi - In: Long range planning : LRP ; international journal of … 50 (2017) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011735959
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Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K. - 2009
Persistent link: https://www.econbiz.de/10003785653
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085
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Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964
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Consumers' controversies about consumption : a preliminary model
Luedicke, Marius K. - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10008989470