characterized by high clarity from management. We document that firms exhibiting both high purpose and clarity have systematically … is driven by the perceptions of middle management and professional staff rather than senior executives, hourly or …

, reputation and awards/fellowships granted to the entrepreneur. We find that social investors focus largely on voluntary … accountability efforts of the entrepreneur and the entrepreneur's reputation when judging integrity. For an overall positive judgment … of integrity, it was sufficient if either reputation or voluntary accountability efforts of the entrepreneur were high …