The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …

Innovation and export decisions are closely interlinked. Both activities contribute to firm performance in various ways …: exporting provides a wider market to sell products, while innovation provides new and better products to supply those markets … and/or more efficient ways to reduce costs. The connection of innovation and exporting is of major interest to developing …