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Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees

Dutta, Sujay; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 417-437

Persistent link: https://www.econbiz.de/10012107171

Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings

Verma, Swati; Guha, Abhijit; Biswas, Abhijit - In: Psychology & marketing 33 (2016) 8, pp. 620-628

Persistent link: https://www.econbiz.de/10011534721

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079

Predicting the effectiveness of celebrity endorsements using the balance theory

Roy, Subhadip; Gammoh, Bashar S.; Koh, Anthony C. - In: Journal of customer behaviour 11 (2012) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10009563574

Evaluation of subsidiary marketing performance : combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129

Persistent link: https://www.econbiz.de/10003850892

Understanding retail managers' role in the sales of products and services

Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144

Persistent link: https://www.econbiz.de/10003870382

Retail success and key drivers

Grewal, Dhruv; Krishnan, Ram; Levy, Michael; Munger, Jeanne - In: Retailing in the 21st century : current and future trends, (pp. 15-30). 2010

Persistent link: https://www.econbiz.de/10003936864

A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance

Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194

Persistent link: https://www.econbiz.de/10003565709

The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219

Persistent link: https://www.econbiz.de/10003507872

An empirical investigation of the impact of gasoline prices on grocery shopping behavior

Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59

Persistent link: https://www.econbiz.de/10008992313