Narrow search
Showing 1 - 2 of 2
Cover Image
How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Rao, S. Subba; Truong, Dothang; Senecal, Sylvain; Le, … - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1035-1045
Persistent link: https://www.econbiz.de/10003555800
Cover Image
Electronic marketplace : a distinct platform for business-to-business (B-to-B) procurement
Truong, Dothang; Le, Thuong T.; Senecal, Sylvain; Rao, … - In: Journal of business-to-business marketing 19 (2012) 3, pp. 216-247
Persistent link: https://www.econbiz.de/10009655182