Mateu, Jose M.; Escribá-Esteve, Alejandro - In: Journal of business models : JOBM 7 (2019) 5, pp. 25-47
Purpose: The purpose of this paper is to choose the best method for ex ante business model evaluation, improve it and provide a framework to put it into practice. Design/Methodology/Approach: After an in-depth review, we chose the best method for ex ante business model evaluation, improved this...