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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
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The impact of insurer name changes on the demand for insurance
Cole, Cassandra R.; Fier, Stephen G.; Carson, James M.; … - In: The journal of risk and insurance : the journal of the … 82 (2015) 1, pp. 173-203
Persistent link: https://www.econbiz.de/10011392981
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Special issue: diversity in marketing education
Crittenden, Victoria Lynn (ed.); Davis, Cassandra (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012216660
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Embracing diversity in marketing education
Crittenden, Victoria Lynn; Davis, Cassandra; Perren, Rebeca - In: Journal of marketing education : JME 42 (2020) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
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Lateral exchange markets : how social platforms operate in a networked economy
Perren, Rebeca; Kozinets, Robert V. - In: Journal of marketing 82 (2018) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10011804066
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.; Voorhees, Clay M.; Brusco, Michael J. - In: Journal of marketing 76 (2012) 2, pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10009377649