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The role of culture for pricing luxury fashion brands

Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130

Persistent link: https://www.econbiz.de/10009750435

Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers

Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792

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The underpinning strategies leading to high value perception of luxury fashion brands

Roncha, Ana; Montecchi, Matteo - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 7-21

Persistent link: https://www.econbiz.de/10011751007

Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA

Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124

Persistent link: https://www.econbiz.de/10011852932

Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea

Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10012200797

Brand equity of luxury fashion brands among Chinese and US young female consumers

Jung, Jaehee; Shen, Dong - In: Journal of East-West business 17 (2011) 1, pp. 48-69

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Protecting creativity in fashion design : US laws, EU design rights, and other dimensions of protection

Monseau, Susanna - 2023

Introduction to the fashion business : global industry, unclear rules -- Creativity, authorship, design, and IP law …? -- Harmonization and its opposite (Brexit) -- Beyond IP : other dimensions of protection for fashion design. …

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The utility of prestige : Chinese and American hedonic ratings of prestige goods

Adams, Russell - In: Journal of global marketing 24 (2011) 4, pp. 287-304

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Service satisfaction with premium durables : a cross-cultural investigation

Löffler, Michael; Decker, Reinhold - In: Quantitative marketing and marketing management : …, (pp. 401-422). 2012

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Becoming an institutional brand : a long-term strategy for luxury goods

Braun, Marcel W. - 1997

Persistent link: https://www.econbiz.de/10000622884

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