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Dynamic marketing productivity...
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USA
Firm performance
9
Unternehmenserfolg
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Brand image
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Brand management
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Markenführung
6
Markenimage
6
Brand equity
3
Corporate Social Responsibility
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Multinationales Unternehmen
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Marketingmanagement
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Rahman, Mahabubur
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Faroque, Anisur Rahman
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Rodríguez-Serrano, M. Ángeles
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British journal of management
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
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2
How does selling capability impact firm value? : the moderating roles of relative strategic emphasis, market volatility, and technological volatility
Rahman, Mahabubur
;
Jang, Seongsoo
;
Ahmed, Shaker
- In:
British journal of management
34
(
2023
)
3
,
pp. 1655-1676
Persistent link: https://www.econbiz.de/10014336410
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