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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - In: American journal of agricultural economics 93 (2011) 5, pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
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Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J. - In: American journal of agricultural economics 81 (1999) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051