Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of selected marketing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Brand management
17,639
Markenführung
17,225
Marketingmanagement
17,057
Marketing management
16,468
Theorie
13,574
Vietnam
13,497
Theory
13,401
Brand image
11,159
Markenimage
11,044
Viet Nam
10,617
Deutschland
8,514
Customer satisfaction
8,352
Kundenzufriedenheit
8,105
Germany
8,087
United States
7,211
Social Web
6,864
Social web
6,858
Markenartikel
6,624
Brand
6,579
Online-Marketing
6,574
Internet marketing
6,491
Marketing
6,422
Service quality
6,401
Dienstleistungsqualität
6,337
Online-Handel
6,051
Online retailing
6,037
Einzelhandel
5,063
Retail trade
5,000
Electronic Commerce
4,960
E-commerce
4,760
Werbewirkung
4,428
Advertising effects
4,374
Advertising
3,889
Werbung
3,846
Emotion
3,636
more ...
less ...
Online availability
All
Undetermined
1,304
Free
779
Type of publication
All
Article
5,136
Book / Working Paper
2,391
Journal
20
Type of publication (narrower categories)
All
Article in journal
4,440
Aufsatz in Zeitschrift
4,440
Graue Literatur
997
Non-commercial literature
997
Working Paper
875
Arbeitspapier
805
Aufsatz im Buch
566
Book section
566
Hochschulschrift
204
Thesis
173
Collection of articles of several authors
145
Sammelwerk
145
Case study
127
Fallstudie
127
Lehrbuch
79
Textbook
72
Collection of articles written by one author
57
Sammlung
57
Aufsatzsammlung
56
research-article
54
Amtsdruckschrift
40
Government document
40
Reprint
39
Guidebook
32
Ratgeber
32
Konferenzschrift
31
Bibliografie enthalten
28
Bibliography included
28
Glossar enthalten
28
Glossary included
28
Conference paper
27
Konferenzbeitrag
27
Conference proceedings
19
Systematic review
15
Übersichtsarbeit
15
Bibliografie
12
Fallstudiensammlung
10
Interview
8
Statistik
8
review-article
7
more ...
less ...
Language
All
English
7,325
German
182
Undetermined
25
French
16
Spanish
3
Croatian
1
Swedish
1
more ...
less ...
Author
All
Kaiser, Harry M.
28
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
Jang, Soocheong
17
Kotler, Philip
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Han, Heesup
15
Heiss, Florian
15
Kumar, V.
15
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Bronnenberg, Bart J.
11
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Blankson, Charles
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Mattila, Anna S.
10
Richards, Timothy J.
10
Roe, Brian
10
Rudanko, Leena
10
Stewart, Hayden
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Calantone, Roger J.
9
Lennon, Sharron J.
9
Nevo, Aviv
9
more ...
less ...
Institution
All
National Bureau of Economic Research
62
American Marketing Association
18
USA / General Accounting Office
8
IGI Global
6
Friedrich-Schiller-Universität Jena
5
USA / Economic Research Service
5
World Trade Organization
5
American Management Association
4
Cornell University / Department of Agricultural Economics
4
NetLibrary, Inc
4
USA / Bureau of Foreign and Domestic Commerce
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Permanent Subcommittee on Investigations
3
USA / Subcommittee on Livestock, Dairy, and Poultry
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Home Economics Association
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of New York
2
Gottfried Wilhelm Leibniz Universität Hannover
2
INSEAD
2
Information Resources Management Association
2
Michigan State University
2
USA / Congress / House of Representatives / Committee on Ways and Means / Committee on Ways and Means / Subcommittee on Trade
2
United States / Congress / Senate / Committee on Foreign Relations
2
University of Wisconsin-Madison
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
Ajia-Taiheiyō-Kenkyūkai
1
American Council of Voluntary Agencies for Foreign Service
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Asssociations
1
American Municipal Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Asia Pacific Association of Japan
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
271
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
104
Journal of retailing and consumer services
81
Psychology & marketing
78
International journal of hospitality management
76
Journal of fashion marketing and management
61
NBER working paper series
60
American journal of agricultural economics
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Journal of marketing
50
The journal of consumer marketing
46
Journal of marketing theory and practice
43
The American economic review
42
Journal of advertising research
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of the Academy of Marketing Science
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
The journal of brand management : an international journal
39
International journal of consumer studies
38
International journal of sport management and marketing : IJSMM
35
Journal of international consumer marketing
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of retail & distribution management
32
Journal of consumer behaviour : an international research review
32
Services marketing quarterly
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
European journal of marketing : EJM
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
29
Applied economics
28
Journal of business ethics : JOBE
28
Harvard business review : HBR
27
Journal of marketing management : MM
27
Discussion paper / Centre for Economic Policy Research
26
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
The review of economics and statistics
25
more ...
less ...
Source
All
ECONIS (ZBW)
7,306
USB Cologne (EcoSocSci)
78
Other ZBW resources
74
EconStor
70
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
7,547
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
2
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
3
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
5
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
Saved in:
6
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Developing marketing strategies to increase brand equity : the differences between age groups
Chen, Hui-chu
;
Green, Robert D.
- In:
International business and economics research journal
11
(
2012
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10009620530
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
