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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
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2
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
3
Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships
Ishiguro, Hisatoshi
;
Amasaka, Kakuro
- In:
Journal of business & economics research
10
(
2012
)
8
,
pp. 493-500
Persistent link: https://www.econbiz.de/10009620976
Saved in:
4
Internet advertising and direct mail : trends and analysis for the UK
Soteri, Soterios
;
Fève, Frédérique
;
Florens, Jean-Pierre
- In:
Progress in the competitive agenda in the postal and …
,
(pp. 209-222)
.
2009
Persistent link: https://www.econbiz.de/10003838657
Saved in:
5
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
6
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
7
Competition and price discrimination in the market for mailing lists
Borzekowski, Ron
;
Thomadsen, Raphael
;
Taragin, Charles
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 147-179
Persistent link: https://www.econbiz.de/10003885264
Saved in:
8
Personalization and technology-enabled marketing
Cooper, Lee G.
- In:
Managing in the information economy : current research …
,
(pp. 165-184)
.
2007
Persistent link: https://www.econbiz.de/10003485288
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9
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
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10
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
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