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Optimal testing of digital microfluidic biochips
Paşaniuc, Bogdan; Garfinkel, Robert; Măndoiu, Ion; … - In: INFORMS journal on computing : JOC 23 (2011) 4, pp. 518-529
Persistent link: https://www.econbiz.de/10009388777
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Do artists benefit from online music sharing?
Gopal, Ram D.; Bhattacharjee, Sudip; Sanders, G. L. - In: The journal of business : B 79 (2006) 3, pp. 1503-1534
Persistent link: https://www.econbiz.de/10003337023
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The power of CLV : managing customer lifetime value at IBM
Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
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Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
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Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar; Farris, Paul W. - In: Journal of marketing 76 (2012) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
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French roast: consumer response to international conflict : evidence from supermarket scanner data
Pandya, Sonal S.; Venkatesan, Rajkumar - In: The review of economics and statistics 98 (2016) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011477064
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A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646
Persistent link: https://www.econbiz.de/10001723144