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Leveraging Luxury Brands : Pre...
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USA
Brand management
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Markenführung
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Portfolio selection
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Brand image
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Uggla, Henrik
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Filipsson, Daniel
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Nyberg, Björn
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The ICFAI University journal of business strategy : IJBS
1
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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Business and brand strategy : a framework for integration
Uggla, Henrik
;
Filipsson, Daniel
- In:
The ICFAI University journal of business strategy : IJBS
6
(
2009
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003886683
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Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik
;
Nyberg, Björn
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
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