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Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.; Krishnan, Jayasree - In: International journal of applied business and economic … 13 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen - In: Journal of global marketing 22 (2009) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
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Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.; Menon, Ajit M.; Deshpande, Aparna D.; … - In: Health marketing quarterly 29 (2012) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
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What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry; Popp Garrity, Carolyn; Hamilton … - In: Psychology & marketing 32 (2015) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
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The economic value of celebrity endorsements
Elberse, Anita; Verleun, Jeroen - In: Journal of advertising research 52 (2012) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719