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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph A.; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Liang, Beichen; Kale, Sudhir H.; Cherian, Joseph A. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 155-163
Persistent link: https://www.econbiz.de/10010359358
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An empirical analysis of directional and volatility trading in options markets
Cherian, Joseph A.; Weng, William Y. - In: The journal of derivatives : the official publication … 7 (2000) 2, pp. 53-65
Persistent link: https://www.econbiz.de/10001497767
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Determinants of recycling behavior : a synthesis of research results
Hornik, Jacob; Cherian, Joseph A.; Madansky, Michelle; … - In: The journal of socio-economics 24 (1995) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10001185077