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This article extends literature of Organizational Citizenship Behavior (OCB) in the context of corporate sustainability. The author presents the concept of Organizational Citizenship Behavior towards Sustainability (OCBS) as a variant, contending it's appropriateness for today's much needed...
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A study involving a Global 500 company finds that frontline employees’ perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees...
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-line employees working in the top banks of Pakistan, and 614 completely filled instruments were received back. SEM results verify … front-line employees in both public and private banks of Pakistan. However, outcomes of this research are limited to the …
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