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Journal of advertising research
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Working paper / National Bureau of Economic Research, Inc.
35
Journal of business research : JBR
34
International journal of hospitality management
31
The journal of brand management : an international journal
31
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
The journal of product & brand management
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Harvard business review : HBR
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The journal of services marketing
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Journal of retailing and consumer services
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Harvard-Business-Manager : das Wissen der Besten
16
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing theory and practice
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NBER working paper series
16
International journal of electronic marketing and retailing : IJEMR
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Services marketing quarterly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
14
Journal of the Academy of Marketing Science
14
SpringerLink / Bücher
13
European journal of marketing : EJM
12
MIT sloan management review
12
Tourism management : research, policies, practice
12
Business horizons
11
Journal of marketing
11
Journal of service research : JSR
11
The journal of consumer marketing
11
Information systems research : ISR
10
International journal of sport management and marketing : IJSMM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Strategy & leadership : a publication of Strategic Leadership Forum
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Academy of Management journal : AMJ
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
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EconStor
8
RePEc
8
OLC EcoSci
4
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1
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
2
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
3
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
4
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
5
Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
Saved in:
6
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
7
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
8
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
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9
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
10
Consumer socialization process for the highly connected customers : the use of
Instagram
to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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