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USA
Innovation
37
Innovation management
34
Innovationsmanagement
34
Social Web
29
Social web
29
Crowdsourcing
21
Customer integration
20
Kundenintegration
20
Consumer behaviour
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Konsumentenverhalten
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New product development
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Produktentwicklung
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Beziehungsmarketing
10
Brand management
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Creativity
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Kreativität
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Relationship marketing
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Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
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Co-creation
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Customer satisfaction
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Internet marketing
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Markenimage
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Online-Marketing
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United States
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crowdsourcing
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Brand
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Innovation diffusion
4
Innovationsdiffusion
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Kundenzufriedenheit
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Markenartikel
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Viral marketing
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Virales Marketing
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Innovationswettbewerb
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English
5
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Füller, Johann
4
Hautz, Julia
3
Hutter, Katja
3
Matzler, Kurt
3
Abfalter, Dagmar
1
Bilgram, Volker
1
Fries, Mirijam
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Hilgers, Dennis
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Hutter, Katharina
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Koch, Giordano
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European journal of international management : EJIM
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of business economics : JBE
1
Long range planning : LRP ; international journal of strategic management
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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ECONIS (ZBW)
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Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
Saved in:
2
The role of professionalism in innovation contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
Saved in:
3
Explaining voluntary citizen online participation using the concept of citizenship : an explanatory study on an open government platform
Kube, Mathias
;
Hilgers, Dennis
;
Koch, Giordano
; …
- In:
Journal of business economics : JBE
85
(
2015
)
8
,
pp. 873-895
Persistent link: https://www.econbiz.de/10011382759
Saved in:
4
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
5
Differences in corporate environmentalism : a comparative analysis of leading US and German companies
Mueller, Julia
;
Abfalter, Dagmar
;
Hautz, Julia
;
Hutter, …
- In:
European journal of international management : EJIM
5
(
2011
)
2
,
pp. 122-148
Persistent link: https://www.econbiz.de/10008939009
Saved in:
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