Higher education functions in a global environment of consumers, employees, competitors, and partners. It has been a force for globalization and a model for adaptation, but nonetheless faces challenges. This volume of essays examines emerging issues and opportunities for advancing education...

Foreword : beyond the cheap degree franchise / Phil Baty -- Beyond the McDonaldization of higher education / Dennis Hayes -- Beyond instrumentalism : why education is living on borrowed time / Gavin Poynter -- Beyond McDonaldization : a conversation / Dennis Hayes and George Ritzer -- Beyond...

This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in higher education. The authors argue...