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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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The becoming of user-generated reviews : looking at the past to understand the future of managing reputation in the travel sector
Baka, Vasiliki - In: Tourism management : research, policies, practice 53 (2016), pp. 148-162
Persistent link: https://www.econbiz.de/10011440047
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Like, share, retweet : testing competing models of the theory of planned behavior to predict slacktivism engagement
Noland, Aaron - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 264-285
Persistent link: https://www.econbiz.de/10012259286
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Culture and social media : exploration of differences between the United States and Japan
Suzuki, Satoko; Takemura, Kosuke - In: Social media in strategic management, (pp. 245-258). 2013
Persistent link: https://www.econbiz.de/10010226682
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Social media continuation intention : a contrarian analysis
Hussein, Rania S.; Hassan, Salah S.; Ashley, David - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012515115
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Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.; Ahmed, K. A. Asraar - In: International journal of enterprise network management 9 (2018) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
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Developing an user-centred project involving the Web 2.0 community : a case study based on video sharing websites (http://e-guitar.univ-reunion.fr/)
Sébastien, Olivier; Conruyt, Noe͏̈l - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 194-201). 2008
The Web 2.0 philosophy has brought new ways of using the web as a content repository and a sharing platform. Non-computer skilled people can now publish their own text, images, videos and/or sounds and take part in communities created around topics they like. It has also brought an opportunity...
Persistent link: https://www.econbiz.de/10009376511
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10011497534