"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...

The Web 2.0 philosophy has brought new ways of using the web as a content repository and a sharing platform. Non-computer skilled people can now publish their own text, images, videos and/or sounds and take part in communities created around topics they like. It has also brought an opportunity...