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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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Government adoption of sales promotions : an initial appraisal
Quelch, John A.; Jocz, Katherine E. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Better marketing at the point of purchase
Quelch, John A.; Cannon-Bonventre, Kristina - In: Harvard business review on retailing and merchandising, (pp. 19-38). 2008
Persistent link: https://www.econbiz.de/10003778424
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Should you address a colleague's erratic behavior?
Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard business review : HBR 94 (2016) 5, pp. 109-114
Persistent link: https://www.econbiz.de/10011460062
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Kollege in Not
Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 7, pp. 76-83
Persistent link: https://www.econbiz.de/10011536401
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Cases in consumer behavior
DeBruicker, F. S. - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013475065
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Mit Lizenzen Geld verdienen
Quelch, John A. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1985) 4, pp. 108-111
Persistent link: https://www.econbiz.de/10003657076
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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493