//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can Online Word-of-Mouth Commu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Theorie
13,033
Theory
12,791
Product quality
10,783
Produktqualität
10,761
Relationship marketing
10,155
Beziehungsmarketing
10,132
Online-Marketing
8,421
Brand management
8,356
Internet marketing
8,327
Markenführung
8,318
Brand image
7,075
Markenimage
7,040
Online-Handel
6,321
Online retailing
6,309
Customer satisfaction
6,114
Kundenzufriedenheit
5,946
United States
5,823
Service quality
5,484
Dienstleistungsqualität
5,431
Deutschland
5,101
Electronic Commerce
5,043
Viral marketing
4,870
E-commerce
4,867
Virales Marketing
4,850
Germany
4,759
Brand
4,532
Markenartikel
4,523
Einzelhandel
4,320
Retail trade
4,277
Werbewirkung
3,949
Advertising effects
3,908
Experiment
3,665
Verbraucherverhalten
3,590
Advertising
3,473
Emotion
3,438
more ...
less ...
Online availability
All
Undetermined
1,153
Free
812
Type of publication
All
Article
4,193
Book / Working Paper
1,882
Journal
17
Type of publication (narrower categories)
All
Article in journal
3,709
Aufsatz in Zeitschrift
3,709
Graue Literatur
1,006
Non-commercial literature
1,006
Working Paper
929
Arbeitspapier
862
Aufsatz im Buch
392
Book section
392
Hochschulschrift
177
Thesis
150
Collection of articles of several authors
87
Sammelwerk
87
Case study
64
Fallstudie
64
Collection of articles written by one author
58
Sammlung
58
Aufsatzsammlung
47
research-article
42
Lehrbuch
41
Textbook
39
Conference paper
25
Konferenzbeitrag
25
Reprint
23
Konferenzschrift
20
Bibliografie enthalten
17
Bibliography included
17
Amtsdruckschrift
14
Government document
14
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
13
Glossary included
13
Guidebook
12
Ratgeber
12
Conference proceedings
10
review-article
6
Bibliografie
5
Dissertation u.a. Prüfungsschriften
4
Statistik
4
Market information
3
more ...
less ...
Language
All
English
5,955
German
100
Undetermined
24
French
14
Spanish
2
Swedish
1
Author
All
Lusk, Jayson L.
21
Stavins, Joanna
19
Schuh, Scott
18
Allcott, Hunt
17
Einav, Liran
17
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Kolstad, Jonathan
13
Tonsor, Glynn T.
13
Nayga, Rodolfo M.
12
Waldfogel, Joel
12
Feenstra, Robert C.
11
Gentzkow, Matthew Aaron
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nevo, Aviv
11
Stroebel, Johannes
11
Tucker, Catherine
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Finkelstein, Amy
10
Goldfarb, Avi
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Knittel, Christopher R.
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bloom, Nicholas
9
Dubé, Jean-Pierre
9
Jin, Ginger Zhe
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Manova, Kalina
9
more ...
less ...
Institution
All
National Bureau of Economic Research
80
IGI Global
13
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
American Home Economics Association
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
Hongkong / Securities and Futures Commission
2
INSEAD
2
Information Resources Management Association
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
California Agricultural Experiment Station
1
Center for International Food and Agricultural Policy
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural Economics
1
Cornell University / Department of Applied Economics and Management
1
Defense Advanced Research Projects Agency
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
324
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
NBER working paper series
77
Journal of retailing and consumer services
72
Journal of business research : JBR
71
Psychology & marketing
66
American journal of agricultural economics
59
Journal of fashion marketing and management
58
International journal of hospitality management
57
The American economic review
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
The journal of consumer marketing
40
The review of economics and statistics
39
International journal of consumer studies
38
Journal of advertising research
37
Discussion paper / Centre for Economic Policy Research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
American economic journal : a journal of the American Economic Association
34
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
Applied economics
28
International journal of sport management and marketing : IJSMM
27
Journal of travel and tourism marketing
26
Journal of political economy
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of the Academy of Marketing Science
23
Journal of food products marketing
22
Journal of business ethics : JOBE
21
The quarterly journal of economics
21
Young consumers : insight and ideas for responsible marketers
21
Services marketing quarterly
20
Journal of marketing theory and practice : JMTP
19
The journal of services marketing
19
more ...
less ...
Source
All
ECONIS (ZBW)
5,879
USB Cologne (EcoSocSci)
70
EconStor
68
Other ZBW resources
55
OLC EcoSci
14
RePEc
5
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
6,092
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
3
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
4
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
5
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
8
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
9
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
10
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->