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A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs

Iacobucci, Dawn - In: Journal of marketing education : JME 35 (2013) 3, pp. 204-219

Persistent link: https://www.econbiz.de/10010210099

Kellogg on marketing

Iacobucci, Dawn (ed.) - J. L. Kellogg Graduate School of Management - 2001

Persistent link: https://www.econbiz.de/10001528801

Marketing research : methodological foundations

Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003846567

A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs

Iacobucci, Dawn - 2014

This research investigates the reliability and validity of three major publications' rankings of MBA programs. Each set of rankings showed reasonable consistency over time, both at the level of the overall rankings and for most of the facets from which the rankings are derived. Each set of...

Persistent link: https://www.econbiz.de/10013050533

Reflections of eminent marketing scholars

Iacobucci, Dawn - 2022

Persistent link: https://www.econbiz.de/10013175776