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USA
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Theorie
12,620
Theory
12,366
Relationship marketing
10,501
Beziehungsmarketing
10,472
Brand management
8,884
Markenführung
8,838
Werbewirkung
7,984
Advertising effects
7,758
Brand image
7,324
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7,300
Online-Handel
6,656
Online retailing
6,641
United States
6,320
Customer satisfaction
6,068
Deutschland
5,997
Kundenzufriedenheit
5,905
Electronic Commerce
5,837
Germany
5,617
E-commerce
5,559
Credibility
5,532
Soziale Werte
5,499
Social values
5,483
Glaubwürdigkeit
5,353
Advertising
5,328
Werbung
5,299
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,663
Brand
4,637
Markenartikel
4,625
Dienstleistungsqualität
4,615
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4,329
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4,287
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18
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Kaiser, Harry M.
20
Lusk, Jayson L.
20
Allcott, Hunt
19
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Tucker, Catherine
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Goldfarb, Avi
15
Heiss, Florian
15
Jang, Soocheong
15
Gentzkow, Matthew Aaron
13
Han, Heesup
13
Nayga, Rodolfo M.
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Greenwood, Jeremy
11
Handel, Benjamin R.
11
Mueller, Barbara
11
Stroebel, Johannes
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Guner, Nezih
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Moretti, Enrico
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, Yung Kyun
9
Dubé, Jean-Pierre
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Nevo, Aviv
9
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82
IGI Global
11
American Marketing Association
8
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4
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4
Universität Mannheim
3
American Home Economics Association
2
Brookings Institution
2
Chambre de commerce et d'industrie de Paris
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
The Wharton Financial Institutions Center
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Cato Institute
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
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1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
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Working paper / National Bureau of Economic Research, Inc.
294
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
92
Psychology & marketing
82
NBER working paper series
80
Journal of business research : JBR
78
Journal of retailing and consumer services
73
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of fashion marketing and management
61
International journal of hospitality management
58
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of marketing theory and practice
45
The journal of consumer marketing
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
41
Journal of international consumer marketing
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Discussion paper / Centre for Economic Policy Research
37
International journal of consumer studies
37
Journal of consumer behaviour : an international research review
34
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
Journal of business ethics : JOBE
30
Journal of travel and tourism marketing
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of sport management and marketing : IJSMM
29
Journal of marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Applied economics
24
Journal of the Academy of Marketing Science
24
Services marketing quarterly
24
Journal of promotion management : JPM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Young consumers : insight and ideas for responsible marketers
23
Journal of food products marketing
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
The review of economics and statistics
22
The journal of services marketing
21
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ECONIS (ZBW)
6,361
USB Cologne (EcoSocSci)
88
EconStor
82
Other ZBW resources
53
OLC EcoSci
14
RePEc
7
USB Cologne (business full texts)
1
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1
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
2
Native advertising
credibility
perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
3
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
4
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
5
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
6
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
7
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
8
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
9
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
10
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
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