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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis - 1989 - 1. print
Persistent link: https://www.econbiz.de/10000782945
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Market positioning in high technology
McKenna, Regis - In: California management review 27 (1985) 3, pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Who's afraid of Big Blue? : How companies are challenging IBM - and winning
McKenna, Regis - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004069616
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Wer hat Angst vor IBM? : Das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis - 1990 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004080199
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Industrial policy and international competition in high technology
MacKenna, Regis; Borrus, Michael; Cohen, Stephen - In: California management review 26 (1984) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10003498983