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Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 545-561
Persistent link: https://www.econbiz.de/10009775428
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The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross; Croft, Robin - In: Journal of customer behaviour 11 (2012) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10009664034