The article strongly advocates the need for management to rethink their attitudes to CIM: traditional strategic thinking and traditional costing and accounting systems are not a realistic means of evaluating it.

The information revolution and proliferation of computers in the workplace has led to a new fear of target‐users, “computerphobia”. Fears confronting those who are not computer literate are examined and a comprehensive model for management development is suggested to encourage the...

Looks, in depth, at corporate logistics strategy, particularly with regard to the USA. Discusses strategy referring to a general concept of operations guiding all activities towards an ultimate goal – global rather than local. Itemizes some major American firms and their attitudes and...

In 1986 Union Carbide introduced a barcode‐oriented and data collection system into their US operation. It replaced time‐consuming, error‐prone manual administrative methods. It integrated well with the existing computer system and was accepted by staff. Significant cost savings were made...

The incidence of US corporate marketing research departments peaked in the early 1970s; marketing research is increasingly involved in marketing planning and the two functions are sometimes merged, while the establishment of computerised marketing information systems is increasing. Questionnaire...