Nicholls, J.A.F.; Li, Fuan; Mandokovic, Tomislav; … - In: Journal of Consumer Marketing 17 (2000) 2, pp. 106-119
Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around entertainment. In addition to shopping motives, our...