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An exploratory study of the drivers of student satisfaction and learning experience in hybrid-online and purely online marketing courses
Estelami, Hooman - In: Frontiers of distance learning in business education, (pp. 112-136). 2013
Persistent link: https://www.econbiz.de/10011568667
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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
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Applying the peak-end rule to reference prices
De Maeyer, Peter; Estelami, Hooman - In: The journal of product & brand management 22 (2013) 3, pp. 260-265
Persistent link: https://www.econbiz.de/10009769814
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An exploratory study of the perceptual and structural determinants of the price of online business education
Estelami, Hooman; Rezvani, Zeinab - In: Frontiers of distance learning in business education, (pp. 46-63). 2013
Persistent link: https://www.econbiz.de/10011568622