This article tests Alfred Chandler's thesis that the managerial revolution, that is, the building of managerial hierarchies, clustered in a selected set of industries where the need for co-ordination was particularly high. These fast-growing, capital-intensive, and high-volume producing...

Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the United States, Canada, Germany and The Netherlands. It was found that the country of origin of a product was one of the two or three most important attributes in preference...

Examines the roles of men and women depicted in magazine advertising in The Netherlands, Sweden and the USA and attempts to discern any implication for advertisers crossing these cultural boundaries. Explores the relationship between role models depicted and Hofstede′s Masculinity index. Most...

Argues that salesforce research has typically been conducted in the USA, and that US researchers have developed the theories, designed the research, and interpreted the results. Notes that the majority of subjects and respondents in studies designed to test the US theories have been sales...

Investigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences between the two countries, with the US wife having a greater autonomous role than the Dutch. Indicates that this could...

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...

The general conditions for local authorities in Germany have changed fundamentally during the last decades. Not only do municipalities compete with each other for employment, prestige and competitive advantages, they also face increasingly higher demands by their citizens, for instance in the...