Li, Jiatao; Liu, Weiping - In: Management decision : MD 51 (2013) 7, pp. 1402-1421
Purpose: The purpose of this paper is to explore new banks ' market niche position choices at the time of founding …. Design/methodology/approach: The authors used data on the establishment of new banking organizations in California, over 1979 …-1988, to test the hypotheses. During that time, banking within California experienced dramatic deregulation, which provided …