Barkin, Steve M. - In: European Journal of Marketing 20 (1986) 5, pp. 18-28
Discusses the US 1952 presidential campaign, which was the first using television advertising and politics nationally … by the advertising, plus his own personality. Concludes that the medium of television will prove to be an important one …. Observes the use of the differing advertising agencies used by the Democrats and Republicans for their campaigns, and gives a …