In this paper, we report the results of an online choice experiment designed to test the theoretical consistency of stated preferences for a complex predominantly non-use good. Our case study concerns the values held by UK residents for the conservation of wildlife in the Eastern Arc Mountains...

Arguably the greatest challenge to contemporary research is to capture the inter-relatedness and complexity of the real world environment within models so at to better inform decision makers of the accurate and complete consequences of differing options. The paper presents an integrated model of...