This open access book offers up-to-date advice and practical guidance on how to undertake a discrete choice experiment as a tool for environmental valuation. It discusses crucial issues in designing, implementing and analysing choice experiments. Compiled by leading experts in the field, the...

Theoretical Background -- Developing the Questionnaire -- Experimental Design -- Collecting the Data -- Econometric Modelling: Basics -- Econometric Modelling: Extensions -- Calculating Marginal and Non-Marginal Welfare Measures -- Validity and Reliability -- Software.