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Marketing : an environmental approach
Kerr, John R.; Littlefield, James E. - 1974
Persistent link: https://www.econbiz.de/10000683645
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The marketing environment
Dawson, John A. - 1979
Persistent link: https://www.econbiz.de/10000049992
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Role of environmental marketing in the country
Bargal, Hitendra; Dashmishra, Manasranjan; Yadav, … - In: Managing corporate responsibility and risk for …, (pp. 492-497). 2010
Persistent link: https://www.econbiz.de/10009259594
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Environmental policy when pollutive consumption is sensitive to advertising : norms versus status
Gsottbauer, Elisabeth; Bergh, Jeroen C. J. M. van den - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 39-50
Persistent link: https://www.econbiz.de/10010533364
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Wirtschaftswissenschaften
Schaltegger, Stefan (ed.) - 2000
Persistent link: https://www.econbiz.de/10001461469
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Environmental issues : what is the role of marketing
Palma, André de - 1994
Persistent link: https://www.econbiz.de/10000905761
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The Marketing Environment
Camilleri, Mark Anthony - 2018
. Therefore, it is in the interest of organisations to scan their marketing environment to deal with any possible threats from the …; capital structures, resources, capabilities and marketing intermediaries; as it identifies competitive forces from …
Persistent link: https://www.econbiz.de/10012907540
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Selected papers January 2009 Business & Economics Society International Conference ; Volume 1
Business & Economics Society International / Conference … - 2009
Persistent link: https://www.econbiz.de/10011895381