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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
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Why do people buy organic food? : the moderating role of environmental concerns and trust
Tandon, Anushree; Dhir, Amandeep; Kaur, Puneet; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305431
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Doing good for society! : how purchasing green technology stimulates consumers toward green behavior : a structural equation modeling-artificial neural network approach
Ashfaq, Muhammad; Tandon, Anushree; Zhang, Qingyu; … - In: Business strategy and the environment 32 (2023) 4, pp. 1274-1291
Persistent link: https://www.econbiz.de/10014328757
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Drivers of green apparel consumption : digging a little deeper into green apparel buying intentions
Tandon, Anushree; Juthamon Sithipolvanichgul; Asmi, Fahad; … - In: Business strategy and the environment 32 (2023) 6, pp. 3997-4012
Persistent link: https://www.econbiz.de/10014370495
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Green and non-green outcomes of green human resource management (GHRM) in the tourism context
Tandon, Anushree; Dhir, Amandeep; Madan, Poornima; … - In: Tourism management : research, policies, practice 98 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014304501