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, and air and haze pollution. Home appliances are commonly used products that consume a lot of energy. This study aims to … pollution. The relationship among the variables of the theory of planned behavior (TPB) (attitude, subjective norms, perceived … pollution stimulates the usage of energy-saving appliances. Environmental concern positively affects consumers' intentions to …
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In this paper we analyse a setup where consumers are heterogeneous in the perception of environmental quality. The equilibrium is verified in a setting with horizontal and vertical (green) differentiation. Profits are increasing in the misperception of quality, while, the investment in green...
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