Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22
moderating variable, whereas the dependent variable is ecological sustainability. Current research is quantitative, and data were … environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the … relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no …