1. Introduction -- 2. Agency Rulemaking -- 3. Informal rulemaking in practice : BPT standards -- 4. Rulemaking theories and hypotheses -- 5. Methodological issues -- 6. Analysis and findings -- 7. Further implications of the research findings.

Evidence from a nationally representative sample of households illuminates the determinants of recycling behavior for plastic water bottles. Private values of the environment are influential in promoting recycling, as are personal norms for pro-environmental behavior. However, social norms with...