Introduction: Eco-certification and emerging economies -- Between markets and states : grounding transnational governance in China -- Seafood : the rise of eco-certification led by a national industry association -- Palm oil : the entry of RSPO with lukewarm state support -- Tea : fertile ground...

Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in global value chains. Despite a growing number of studies on consumers' preferences for sustainable products, insufficient attention has been paid to the heterogeneity of existing...