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Asia Pacific journal of marketing and logistics
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Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
Safeer, Asif Ali
;
Abrar, Muhammad
;
Liu, Hancheng
;
He, …
- In:
Management decision
60
(
2022
)
9
,
pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
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