Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have long winemaking traditions; however, since the 1950s, they have gone through completely different changes as political and economic circumstances greatly influenced the development...

The study of consumer attitudes is particularly important for products related to tradition. Despite the fact that pálinka is Hungary's national drink, the preferred alcoholic drink is the homemade distillate, which is primarily legally different from pálinka and cannot be marketed. This...