McKechnie, Donelda S.; Grant, Jim; Katsioloudes, Marios - In: Business Strategy Series 9 (2008) 5, pp. 224-230
Purpose – The purpose of this paper is to focus on the four strategy tools of positions and positioning: leader, challenger, follower and niche. It suggests that it is important for managers to understand where their business fits in the market, vis‐à‐vis the competition. Without this...