Oon$umption & Generational Change The Rise of Consumer Lifestyles Ian Rees Jones, Paul Higgs, & David J. Ekerdt, editors Transaction Publishers New Brunswick (U.S.A.) and London (U.K.) Contents Foreword ...

This study is the first one to look into the relationship between personal values and self-perceived age for older consumers in the UK, Germany, Hungary and Japan. Apart from overall cross-national differences, interesting differences in value rankings by self-perceived age groups emerged within...