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Marketing-Mix von Unternehmen der deutschen Weinwirtschaft auf den Märkten Großbritannien, USA und Japan
Gieler, Heinrich J. - 1992
Persistent link: https://www.econbiz.de/10000878303
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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International marketing of organic foods : consumers, standards, and harmonization
Sawyer, Erin N.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10003887207
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Internationalization of the production process in the US film industry : the case of the United Kingdom
Gornostaeva, Galina; Brunet, Johanne - In: International journal of arts management 12 (2009) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10003894112
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Marketing strategy implementation in higher education : a mixed approach for model development and testing
Naidoo, Vik; Wu, Terry - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1117-1141
Persistent link: https://www.econbiz.de/10009387560
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684