Narrow search
Showing 1 - 10 of 32
Cover Image
Marketing budgeting : a political and organisational model
Piercy, Nigel - 2015 - First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
Cover Image
The importance of organisational structure for collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of general management 34 (2008/09) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Cover Image
Improving the relationship between sales and marketing
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: European business review : EBR ; the official journal … 22 (2010) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10003988617
Cover Image
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Cover Image
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: The marketing review 10 (2010) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Cover Image
Key drivers of frontline employee generation of ideas for customer service improvement
Lages, Cristiana R.; Piercy, Nigel - In: Journal of service research : JSR 15 (2012) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10009548670
Cover Image
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
Cover Image
Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
Cover Image
Export marketing management in medium-sized British firms
Piercy, Nigel - In: European journal of marketing : EJM 17 (1983) 1, pp. 48-67
Persistent link: https://www.econbiz.de/10001037616
Cover Image
Sources of competitive advantage in high performing exporting companies
Piercy, Nigel; Kaleka, Anna; Katsikeas, Constantine S. - In: Journal of world business : JWB 33 (1998) 4, pp. 378-393
Persistent link: https://www.econbiz.de/10001380979